Skylight Financial Group
In 2024, we partnered with Skylight Financial Group to help tell a story that’s often felt but rarely voiced: the Working Mother Dilemma. It’s a quiet tension many women navigate every day—the pressure to be fully present at home and fully committed at work, in systems that rarely make space for both.
Skylight wanted to bring this conversation forward with honesty and depth, not as a one-size-fits-all narrative, but as a reflection of real, lived experiences.
Our team approached the project with empathy and care, shaping the video around personal stories—like that of Michelle Taylor, a top executive balancing leadership with motherhood.
Through carefully crafted interviews and polished visual storytelling, we highlighted the invisible tradeoffs that come with being a working mother: missed moments, logistical puzzles, and the emotional weight of doing it all in a world built around outdated expectations.
We wove in motion graphics and supporting visuals to clarify complex ideas around financial planning, career trajectory, and support systems—emphasizing that solving this dilemma isn’t just about income, but about structure, presence, and choice.
The result is a piece that challenges the myth of "having it all" and instead advocates for real conversations, real planning, and a more human-centered approach to success.